Partnerships
Our approach to wholesale is like our approach to everything, with coffee at the heart. We've been roasting for thirty years in Christchurch and it's the thing we love most. We want to partner with other brands who share our values and the value within coffee.
If you're a specialty cafe, office, winery or restaurant, tell us about your business and we'll start with a tasting.
Already with us? Trade login
Just need coffee?Open a trade account
Prefer to talk?wholesale@c4coffee.co
Office coffee, done properly
The difference is in the cup: what's in it, and where it comes from.
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Coffee worth staying in for
Specialty coffee, roasted in Christchurch several times a week. Fewer coffee runs, a kitchen people actually use, and something worth offering visitors.
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Sourcing you can stand behind
We buy from growers and exporters we've known for years, never because a coffee is the cheapest, and we can tell you where every one comes from: who grew it, where, and how.
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A coffee for everyone in the office
A dependable House blend for the milk drinkers, something brighter for the filter fans, and decaf for the afternoon. Delivered as often as you need it.
Not another bag on the shelf
Supermarket coffee is mostly the same beans roasted the same way under different labels. We're an independent Christchurch roaster on that same shelf: small batches, roasted to order, a roast date on every bag, and thirty years of doing it.
We're not here to copy what already sells. Each coffee in the range earns its place by tasting different from the one beside it: a blend for the house, single origins that move with the season, and a decaf we'd actually drink.
- Independent
Family-owned since 1996, one roastery, our own café and technicians. As far as we know, the only independent specialty roaster in South Island supermarkets.
- What you get
Retail bags with roast dates, shelf talkers and point of sale, a seasonal range so the shelf changes, and a rep who knows the category.
- Coverage
Ranged through Foodstuffs South Island for New World stores, and stocked in FreshChoice supermarkets. Ask your rep, or order direct from the roastery.
- Ordering
Through your Foodstuffs ordering, or direct with trade pricing and freight covered on standing orders. Independent grocers and stores welcome.
- 50m+ cups poured since 1996
- 25,000+ home baristas choose C4 every year
- 30 years roasting in Christchurch
It all starts with the coffee
We buy from growers and exporters we've known for years, roast in Christchurch Monday to Friday, and put the roast date and batch code on every bag. Ask about any coffee we send you and we can tell you who grew it.
We're not a big roaster owned by overseas investors, and we're not a small one chasing the cheapest lots. Thirty years in, the standard hasn't moved: We're not here to drink sh*t coffee.
The best gear in the world, on your bar
The machines, grinders and brewers we trust on our own bar at HQ, specified for yours. Every unit is bench-tested before it ships and installed by us. After that our technicians keep it running: scheduled maintenance, same-week call-outs, and a loan machine while yours is in the workshop.
When do you roast and ship?
Monday - Friday,
Is there a minimum order?
A standing weekly order is the norm, but there's no hard minimum to start. We'd rather grow with you.
Do you supply outside Christchurch?
Yes. Next day across the South Island, two to three days to the North Island, all on roast-dated bags.
Can we buy equipment without a coffee account?
You can. Trade pricing is best with a coffee account, but we sell, install and service equipment on its own.
What happens if a machine goes down?
Call the workshop. Same-week call-outs in Christchurch, and a loan machine while yours is with us.
Can we lease or finance equipment?
Yes, through our finance partner on most machines and grinders, or bundled into your coffee account over time. We'll talk it through at the cupping.
Do we have to buy coffee to get equipment support?
No. Coffee accounts get the best trade pricing, but service and training are available on their own.
Just need coffee?
Not every business needs a partnership. A trade account is the simple way to order: trade pricing on every coffee we roast, card or account, and a standing order you can change up to the night before.